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The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and other business lines that serves the up market consumer segment in the UK that is comprised of middle and upper class.
John Lewis: a lesson in customer experience in the digital space. Author: Emma James. Shoppers can save collections of clothes and even share the images with friends through social media. These innovations, as well as establishing John Lewis’ reputation as a multichannel retailer, use the power of digital to enhance the customer.
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